RE/MAX Brand



What is RE/MAX?

RE/MAX empowers real estate agents to soar to new heights of professionalism and production.  Why is RE/MAX flying so high?  How can we at RE/MAX help you achieve your maximum business potential?

The Concept
RE/MAX started high-with a lofty concept. RE/MAX Co-Founders Dave and Gail Liniger believed that to attract the best agents in the business, you needed to offer them a combination of maximum commissions and advanced support services as well as the freedom they needed to offer them a combination of the maximum commissions and advanced support services as well as the freedom they needed to succeed. The Linigers called their company “RE/MAX,” an acronym for “real estate maximums.”
 
The Continuing Story – Growth
 
With 380 consecutive months of net gain of Associates, the RE/MAX network has proved since the first agent joined in 1973 that it can grow in any economic climate.  The network has expanded through eight U.S. presidential administrations, four U.S. recessions and numerous regional downturns and expansions.  
 
Quality Sales Associates
 
In 2010-2018, RE/MAX Associates were the first to complete more than 1 million transaction sides in a single year and over 1.1 million transactions in 2017.  On average, RE/MAX Associates Internationally earn an industry-record annual income of $138,500 and they collectively lead the industry in professional designations.  RE/MAX Realty Suburban agents averaged over $188,000 in earnings in 2017.  That is 12 times the average Realtor income in 2017 which was $16,400.
 
Branding
 
The red, white and blue RE/MAX Hot Air Balloon is the most recognizable logo in North American real estate and is spreading throughout the world.  In the U.S., RE/MAX has the industry’s strongest presence in national network television advertising.  National and regional campaigns, office and agent marketing worldwide add up to more than $240+ million in RE/MAX annual advertising expenditures and billions of impressions.